Online Marketing Workshop - 3/29/2016

Part 1:  Manage Your Online Presence
 
The Internet has changed. More than a place to publish your website, the Internet provides business owners with a multitude of avenues to reach their target audience and tell their story. This includes websites, social media properties like Facebook and Twitter, and video sites like YouTube and Vimeo. This workshop teaches business owners how to manage their online presence, including branding, message marketing, social media marketing and email marketing. Included will be topics such as:
 
• Search Engine Optimization (SEO)
• Facebook Management for Busy Business Owners
• Should You Be Using Twitter?
• LinkedIn Strategies
• What Website Platform is Best? WordPress? Wix? Weebly? Something Else?  
 
Part 2: Create & Market Your Own Video
 
Video marketing is the most effective form of marketing for SMBs. Videos let potential customers get a better understanding of your business and the value you offer. They are also well adapted to mobile and tablet users, who will gladly watch a video but are seldom interested in reading more than headlines or a few sentences. Videos are also perfect for social media marketing, which is often the greatest source for new online traffic. You will learn how to make inexpensive, yet professional videos for your business. Covered topics include:
 
• Audio and Audio Editing
• Video Editing
• PowerPoint Videos
• Animation Videos
•  Live Videos
•  Mobile Phone Videos
•  Lighting
•  YouTube
•  DSLR Cameras
•  Video SEO